This dedicated show focuses on gifting, lifestyle, and living. However, unlike other events such as Index and the Hotel Show, we will not emphasize the homeware segment, as it lacks synergy with our other shows. Our focus will be on gifting, decorations, lifestyle products (including fashion and accessories), and party supplies.

Saudi Arabia’s gifting culture mirrors that of the rest of the GCC. The enormous population, the relocation of multinational companies and foreigners to the Kingdom, ongoing cultural reforms, and the rapid adoption of international festive seasons and Western trends by the young population are all key drivers of this sector.