Unlock big opportunities in Saudi’s Toys & Kids Market
General
Mobility & Travel
Kids Fashion & Textile
Mom care & Maternity
Education & Learning
Safety & Hygiene
Licensed products
Home, Furnishing & Deco
Playground Equipment
Dolls & Soft Toys
Electronic toys
Games, Books & Learning
Sports, Leisure & Outdoor
Technical & Educations toys
General & Licensed toys
- Launch
- +200 exhibitors expected
- +5 000 visitors expected
- Co-located Stationery & Paper Expo | Gifts & Homeware Saudi
Details
MARKET INSIGHTS:
- Increasing population: A young and growing population is driving demand for products and services tailored to
children - Rising disposable income: Increased affluence among families is leading to higher spending on children’s products
- Government support: The Saudi government’s Vision 2030 initiative is promoting economic diversification and investment in various sectors, including the entertainment and leisure industry
- Growing Trends: There is a growing shift towards experiential activities and play spaces, especially post covid
- Increased focus on educational and developmental toys: Parents are increasingly seeking toys that promote learning and development
LEARNING OPPORTUNITIES:
- Compliance: Leveraging the expo to engage with government officials to understand regulations, compliance, and investment opportunities in the Saudi market
- Market Feedback: Exhibitors would have a chance to engage directly with end users and local manufacturers and sellers, allowing them to gain insights into local preferences, cultural needs, and product suitability
| Space only | 440,00 $/m² | ||
| Shell Scheme |  |
Walls, Carpet, Fascia nameboard, spotlights, socket Click at picture for more info |
520,00 $/m² |
| Open side fee |
2 open sides 3 open sides 4 open sides |
350,00 $ 500,00 $ 750,00 $ |
|
| Mandatory Admin & Marketing fee |
495,00 $ |
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* All rates are excl 15% VAT |
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This dedicated platform caters to baby, kids, and toy products. Saudi Arabia has the largest youth population in the Middle East, resulting in higher sales of children’s products compared to its regional peers. Notably, Saudi Arabia imports 99% of its kids’ products from international markets, which are then sold through retail shops, malls, e-commerce, and independent stores.
The market is very promising for international manufacturers looking to enter this space.
At this first edition you will be able to meet:
RETAILERS – DISTRIBUTORS – TRADERS – SUPERMARKETS & HYPERMARKETS – E-COMMERCE
Images
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